Anh Nguyen Lan
Biographic Data
| ID | 9492347 |
|---|---|
| NAME | Anh Nguyen Lan |
| GIVEN NAMES | Anh Nguyen |
| FAMILY NAME | Lan |
| SIGNATURE | LAN A N |
| AFFILIATIONS | University of Economics Ho Chi Minh City |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The effects of online restaurant menus on consumer purchase intention
Purpose This study evaluates the impact of online menus and perceived convenience of online food ordering on consumer purchase intention and shows how a desire for food creates a relationship between an online menu and a customer's purchase intention. Suggestions for management are proposed to design an effective menu to improve business performance in the competitive market in Vietnam. Design/methodology/approach The paper follows a quantitative…
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The effects of online restaurant menus on consumer purchase intention
Purpose This study evaluates the impact of online menus and perceived convenience of online food ordering on consumer purchase intention and shows how a desire for food creates a relationship between an online menu and a customer's purchase intention. Suggestions for management are proposed to design an effective menu to improve business performance in the competitive market in Vietnam. Design/methodology/approach The paper follows a quantitative…
Advertising (1 work) · Attractiveness (1 work) · Business (1 work) · Computer Science (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Marketing (1 work) · Originality (1 work)