Likhil Sukumaran
Biographic Data
| ID | 9492381 |
|---|---|
| NAME | Likhil Sukumaran |
| GIVEN NAMES | Likhil |
| FAMILY NAME | Sukumaran |
| SIGNATURE | SUKUMARAN L |
| AFFILIATIONS | National Institute of Technology Karnataka |
| ORCID | 0000-0003-0403-8076 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From margins to mainstream
Indigenous alcoholic beverages remain underexplored in tourism research despite their cultural and economic potential, especially in developing economies where global brands dominate consumption. This exploratory study investigates how such beverages can be repositioned as experiential assets within gastronomic tourism, using Kerala’s toddy as a case study. A mixed-method approach was employed, combining machine learning–based clustering of Insta…
Toddy trends and the organic conundrum
Purpose This study aims to explore and understand the challenges and opportunities presented by the rising demand for organic products in the context of toddy consumption and marketing. Design/methodology/approach This research examines consumer behaviour and decision-making patterns using decision tree analysis. A survey questionnaire based on established theories was distributed to individuals above the legal drinking age of 23 in Kerala, India…
No prominent works on this page.
Toddy trends and the organic conundrum
Purpose This study aims to explore and understand the challenges and opportunities presented by the rising demand for organic products in the context of toddy consumption and marketing. Design/methodology/approach This research examines consumer behaviour and decision-making patterns using decision tree analysis. A survey questionnaire based on established theories was distributed to individuals above the legal drinking age of 23 in Kerala, India…
From margins to mainstream
Indigenous alcoholic beverages remain underexplored in tourism research despite their cultural and economic potential, especially in developing economies where global brands dominate consumption. This exploratory study investigates how such beverages can be repositioned as experiential assets within gastronomic tourism, using Kerala’s toddy as a case study. A mixed-method approach was employed, combining machine learning–based clustering of Insta…
Culinary Culture and Tourism (2 works) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumption (sociology) (1 work) · Context (archaeology) (1 work) · Demography (1 work) · Diverse Aspects of Tourism Research (1 work) · Emerging markets (1 work) · Experiential learning (1 work)