Jiuzhen Huang
Biographic Data
| ID | 9492523 |
|---|---|
| NAME | Jiuzhen Huang |
| GIVEN NAMES | Jiuzhen |
| FAMILY NAME | Huang |
| SIGNATURE | HUANG J |
| AFFILIATIONS | Fujian Agriculture and Forestry University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Connecting the agri-food system to consumer preferences
Purpose As digital transformation reshapes consumption patterns, consumers’ preference for groundedness is gaining prominence. Grounded in the agri-food system, agricultural product live e-commerce exhibits an innately groundedness. Addressing both theoretical and practical gaps, the study develops the Agricultural Product Live E-Commerce Groundedness Scale (APLEGS). By extending the concept of groundedness into the emerging field of digital mark…
No prominent works on this page.
Connecting the agri-food system to consumer preferences
Purpose As digital transformation reshapes consumption patterns, consumers’ preference for groundedness is gaining prominence. Grounded in the agri-food system, agricultural product live e-commerce exhibits an innately groundedness. Addressing both theoretical and practical gaps, the study develops the Agricultural Product Live E-Commerce Groundedness Scale (APLEGS). By extending the concept of groundedness into the emerging field of digital mark…
Agriculture (1 work) · Confirmatory factor analysis (1 work) · Digital Marketing and Social Media (1 work) · Embeddedness (1 work) · Exploratory factor analysis (1 work) · Focus Groups and Qualitative Methods (1 work) · Grounded theory (1 work) · New product development (1 work) · Product (mathematics) (1 work) · Scale (ratio) (1 work)