Jens Rüdiger
Biographic Data
| ID | 9492544 |
|---|---|
| NAME | Jens Rüdiger |
| GIVEN NAMES | Jens |
| FAMILY NAME | Rüdiger |
| SIGNATURE | RÜDIGER J |
| AFFILIATIONS | Hochschule Geisenheim University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
An innovative price-setting approach
Purpose Due to high competition in the agricultural industries and heterogeneous products, the setting of prices for direct sales to consumers is difficult. In recent years, pay-what-you-want (PWYW) is discussed as an innovative pricing strategy. This study analyses whether the implementation of a pay-what-you-want strategy can be successful and if there is a willingness to pay from the consumers for wine touristic offers. Furthermore, the study …
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An innovative price-setting approach
Purpose Due to high competition in the agricultural industries and heterogeneous products, the setting of prices for direct sales to consumers is difficult. In recent years, pay-what-you-want (PWYW) is discussed as an innovative pricing strategy. This study analyses whether the implementation of a pay-what-you-want strategy can be successful and if there is a willingness to pay from the consumers for wine touristic offers. Furthermore, the study …
Business (1 work) · Competition (biology) (1 work) · Economic and Environmental Valuation (1 work) · Economics (1 work) · Marketing (1 work) · Marketing (1 work) · Microeconomics (1 work) · Order (exchange) (1 work) · Organic Food and Agriculture (1 work) · Originality (1 work)