Fernanda Rodrigues de Siqueira
Biographic Data
| ID | 9492578 |
|---|---|
| NAME | Fernanda Rodrigues de Siqueira |
| GIVEN NAMES | Fernanda Rodrigues |
| FAMILY NAME | de Siqueira |
| SIGNATURE | DE SIQUEIRA F R |
| AFFILIATIONS | Federal University of Mato Grosso do Sul - UFMS School of Administration and Business – ESAN |
| ORCID | 0000-0002-6922-5553 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The contribution of agri-food products in diverse strategic approaches to place branding
Purpose The purpose of this study is to examine how the literature has addressed agri-food products within the various place branding approaches. Design/methodology/approach A systematic literature review was conducted using the Scopus and Web of Science databases. Articles were analyzed using bibliometric data and synthesized by grouping them based on their proximity to place branding terms. A descriptive analysis was also conducted, which inclu…
No prominent works on this page.
The contribution of agri-food products in diverse strategic approaches to place branding
Purpose The purpose of this study is to examine how the literature has addressed agri-food products within the various place branding approaches. Design/methodology/approach A systematic literature review was conducted using the Scopus and Web of Science databases. Articles were analyzed using bibliometric data and synthesized by grouping them based on their proximity to place branding terms. A descriptive analysis was also conducted, which inclu…
Brand strategy (1 work) · Business (1 work) · Culinary Culture and Tourism (1 work) · Diverse Aspects of Tourism Research (1 work) · Food products (1 work) · Food Science (1 work) · Food Science (1 work) · Geography (1 work) · Marketing (1 work) · Marketing (1 work)