Sampath K Kumar
Biographic Data
| ID | 9492585 |
|---|---|
| NAME | Sampath K Kumar |
| GIVEN NAMES | Sampath K |
| FAMILY NAME | Kumar |
| SIGNATURE | KUMAR S K |
| AFFILIATIONS | University of Wisconsin–Green Bay |
| ORCID | 0000-0003-0872-7071 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Operational, marketing and psychological dimensions of food truck entrepreneurship
Purpose This paper explores the operational and psychological dimensions of food truck entrepreneurship and introduces an experimental approach that combines qualitative interviews with AI-assisted analysis. We examine how owners address pricing, promotion, regulation and adaptability and how entrepreneurial traits and adaptive strategies shape practices in this competitive context. Design/methodology/approach The study adopts a two-part qualitat…
Attracting the millennial customer
Purpose The purpose of this paper is to examine millennial customer perceptions of food trucks and to identify factors that can foster their behavioral intentions pertaining to food trucks. Design/methodology/approach The study is based on a sample of 247 millennial customers of various food truck vendors in the United States and was assessed using ordinary least squares regression analysis. Findings Food truck image and employee friendliness wer…
No prominent works on this page.
Attracting the millennial customer
Purpose The purpose of this paper is to examine millennial customer perceptions of food trucks and to identify factors that can foster their behavioral intentions pertaining to food trucks. Design/methodology/approach The study is based on a sample of 247 millennial customers of various food truck vendors in the United States and was assessed using ordinary least squares regression analysis. Findings Food truck image and employee friendliness wer…
Operational, marketing and psychological dimensions of food truck entrepreneurship
Purpose This paper explores the operational and psychological dimensions of food truck entrepreneurship and introduces an experimental approach that combines qualitative interviews with AI-assisted analysis. We examine how owners address pricing, promotion, regulation and adaptability and how entrepreneurial traits and adaptive strategies shape practices in this competitive context. Design/methodology/approach The study adopts a two-part qualitat…
Qualitative research (2 works) · Adaptability (1 work) · Advertising (1 work) · Big Five personality traits (1 work) · Business (1 work) · Business Strategies and Innovation (1 work) · Coding (social sciences) (1 work) · Comparability (1 work) · Computer Science (1 work) · Construct (python library) (1 work)