Carmen Abril
Biographic Data
| ID | 9492771 |
|---|---|
| NAME | Carmen Abril |
| GIVEN NAMES | Carmen |
| FAMILY NAME | Abril |
| SIGNATURE | ABRIL C |
| AFFILIATIONS | Universidad Complutense de Madrid |
| ORCID | 0000-0003-1595-5195 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Evaluating the Impact of Sustainability on the Financial Value of Brands
Sustainability is widely framed as strategic, yet its relationship with financial brand value remains contested. We explain why prior research reports divergent results by distinguishing between activity‐based ESG metrics and customer perception‐based sustainability metrics and by theorising how each activates different value‐creation mechanisms. Drawing on Signalling Theory and Brand Value Chain Theory, we develop an integrative framework in whi…
Organic line extensions
Purpose Past work on the role of brands in the acceptance of organic products is partial and inconclusive. Research has failed to examine the consumer sense-making process underpinning fit assessment, despite the centrality of this assessment in the acceptance of line extensions. This study reconceptualizes the fit construct, showing the relationship of the fit dimensions (noncompensatory) and contributes to the literature with a deeper understan…
No prominent works on this page.
Organic line extensions
Purpose Past work on the role of brands in the acceptance of organic products is partial and inconclusive. Research has failed to examine the consumer sense-making process underpinning fit assessment, despite the centrality of this assessment in the acceptance of line extensions. This study reconceptualizes the fit construct, showing the relationship of the fit dimensions (noncompensatory) and contributes to the literature with a deeper understan…
Evaluating the Impact of Sustainability on the Financial Value of Brands
Sustainability is widely framed as strategic, yet its relationship with financial brand value remains contested. We explain why prior research reports divergent results by distinguishing between activity‐based ESG metrics and customer perception‐based sustainability metrics and by theorising how each activates different value‐creation mechanisms. Drawing on Signalling Theory and Brand Value Chain Theory, we develop an integrative framework in whi…
Consumer Behavior in Brand Consumption and Identification (2 works) · Empirical research (2 works) · Environmental Sustainability in Business (2 works) · Brand equity (1 work) · Brand management (1 work) · Business (1 work) · Centrality (1 work) · Computer Science (1 work) · Conceptual framework (1 work) · Construct (python library) (1 work)