John R Brooks Jr
Biographic Data
| ID | 9492964 |
|---|---|
| NAME | John R Brooks Jr |
| GIVEN NAMES | John R |
| FAMILY NAME | Brooks Jr |
| SIGNATURE | JR J R B |
| AFFILIATIONS | Houston Christian University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Operational, marketing and psychological dimensions of food truck entrepreneurship
Purpose This paper explores the operational and psychological dimensions of food truck entrepreneurship and introduces an experimental approach that combines qualitative interviews with AI-assisted analysis. We examine how owners address pricing, promotion, regulation and adaptability and how entrepreneurial traits and adaptive strategies shape practices in this competitive context. Design/methodology/approach The study adopts a two-part qualitat…
No prominent works on this page.
Operational, marketing and psychological dimensions of food truck entrepreneurship
Purpose This paper explores the operational and psychological dimensions of food truck entrepreneurship and introduces an experimental approach that combines qualitative interviews with AI-assisted analysis. We examine how owners address pricing, promotion, regulation and adaptability and how entrepreneurial traits and adaptive strategies shape practices in this competitive context. Design/methodology/approach The study adopts a two-part qualitat…
Adaptability (1 work) · Big Five personality traits (1 work) · Business Strategies and Innovation (1 work) · Coding (social sciences) (1 work) · Comparability (1 work) · Entrepreneurship (1 work) · Entrepreneurship Studies and Influences (1 work) · Formality (1 work) · Generalizability theory (1 work) · Innovation and Socioeconomic Development (1 work)