Iffat Abbas Abbasi
Biographic Data
| ID | 9492998 |
|---|---|
| NAME | Iffat Abbas Abbasi |
| GIVEN NAMES | Iffat Abbas |
| FAMILY NAME | Abbasi |
| SIGNATURE | ABBASI I A |
| AFFILIATIONS | Universiti Teknologi Petronas |
| ORCID | 0000-0003-4277-1930 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Factors influencing consumers' purchase behavior toward indigenous chicken
Purpose This study addresses a critical gap in understanding consumer behavior toward indigenous chicken, investigating the interaction between cognitive factors and purchase decisions. The current research offers a valuable contribution to the field of sustainable food marketing by shedding light on these dynamics. Design/methodology/approach The research employed a quantitative survey method to gather data from consumers of indigenous chicken i…
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Factors influencing consumers' purchase behavior toward indigenous chicken
Purpose This study addresses a critical gap in understanding consumer behavior toward indigenous chicken, investigating the interaction between cognitive factors and purchase decisions. The current research offers a valuable contribution to the field of sustainable food marketing by shedding light on these dynamics. Design/methodology/approach The research employed a quantitative survey method to gather data from consumers of indigenous chicken i…
Affect (linguistics) (1 work) · Business (1 work) · Cognition (1 work) · Consciousness (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Digital Marketing and Social Media (1 work) · Ecology (1 work) · Ecology (1 work) · Environmental Sustainability in Business (1 work)