Alison Wynne
Biographic Data
| ID | 9493007 |
|---|---|
| NAME | Alison Wynne |
| GIVEN NAMES | Alison |
| FAMILY NAME | Wynne |
| SIGNATURE | WYNNE A |
| AFFILIATIONS | University of Ulster |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Working out the best deal
Purpose Price promotions are a common tool used by retailers to increase sales. This study aims to investigate the effect of consumer's numerical skills and other demographic characteristics on their ability to determine the best deal when conducting a grocery shop (referred to as deal competency). Design/methodology/approach A consumer survey ( n = 308) was conducted online, collecting information about respondent's demographics and grocery shop…
No prominent works on this page.
Working out the best deal
Purpose Price promotions are a common tool used by retailers to increase sales. This study aims to investigate the effect of consumer's numerical skills and other demographic characteristics on their ability to determine the best deal when conducting a grocery shop (referred to as deal competency). Design/methodology/approach A consumer survey ( n = 308) was conducted online, collecting information about respondent's demographics and grocery shop…
Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Retail Behavior Studies (1 work) · Literacy (1 work) · Marketing (1 work) · Marketing (1 work) · Numeracy (1 work) · Originality (1 work) · Pedagogy (1 work)