Paolo Roffia
Biographic Data
| ID | 9493033 |
|---|---|
| NAME | Paolo Roffia |
| GIVEN NAMES | Paolo |
| FAMILY NAME | Roffia |
| SIGNATURE | ROFFIA P |
| AFFILIATIONS | University of Verona |
| ORCID | 0000-0002-9127-9355 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Digitalizing sales channels in wine business SMEs
Purpose We investigated the factors influencing the intention to adopt an e-commerce strategy for sales channels in the direction of digital transformation. Our research questions then focus on the strategic relevance of ICT, the intention to adopt e-commerce as one of a company’s sales channels and their determinants. Design/methodology/approach To study the factors that promote or hinder his adoption, leveraging the UTAUT theory, we ran a quant…
No prominent works on this page.
Digitalizing sales channels in wine business SMEs
Purpose We investigated the factors influencing the intention to adopt an e-commerce strategy for sales channels in the direction of digital transformation. Our research questions then focus on the strategic relevance of ICT, the intention to adopt e-commerce as one of a company’s sales channels and their determinants. Design/methodology/approach To study the factors that promote or hinder his adoption, leveraging the UTAUT theory, we ran a quant…
Business (1 work) · Business Strategy and Innovation (1 work) · Diverse Scientific Research in Ukraine (1 work) · Food Science (1 work) · Food Science (1 work) · Industrial organization (1 work) · Marketing (1 work) · Marketing (1 work) · Wine (1 work) · Wine Industry and Tourism (1 work)