Anna Marrucci
Biographic Data
| ID | 9493065 |
|---|---|
| NAME | Anna Marrucci |
| GIVEN NAMES | Anna |
| FAMILY NAME | Marrucci |
| SIGNATURE | MARRUCCI A |
| AFFILIATIONS | University of Pisa |
| ORCID | 0000-0003-4724-534X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience
The recent debate about the digitalization of museums and new technologies has become increasingly important among tourism scholars. Digital innovation and virtual environments, such as social media platforms, might significantly foster the competitive advantage of museums and their ability to attract new visitors. Particularly in times of crisis, prospective tourists appreciate the addition of a ‘digital flavor’ to exhibitions and art galleries.…
Digital technologies, sustainable open innovation and shared value creation: Evidence from an Italian agritech business
Purpose The aim of this research was to explore the mechanisms underpinning open innovation (OI) success and its sustainability in agrifood businesses. First, the authors explored the importance of 4.0 technologies in data collection from crowds, subsequently examining how new technologies might drive forward the development of collaborative strategies with suppliers. Reductions in resource wasting were observed. The role of 4.0 technologies in i…
No prominent works on this page.
How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience
The recent debate about the digitalization of museums and new technologies has become increasingly important among tourism scholars. Digital innovation and virtual environments, such as social media platforms, might significantly foster the competitive advantage of museums and their ability to attract new visitors. Particularly in times of crisis, prospective tourists appreciate the addition of a ‘digital flavor’ to exhibitions and art galleries.…
Digital technologies, sustainable open innovation and shared value creation: Evidence from an Italian agritech business
Purpose The aim of this research was to explore the mechanisms underpinning open innovation (OI) success and its sustainability in agrifood businesses. First, the authors explored the importance of 4.0 technologies in data collection from crowds, subsequently examining how new technologies might drive forward the development of collaborative strategies with suppliers. Reductions in resource wasting were observed. The role of 4.0 technologies in i…
Business (2 works) · Computer Science (2 works) · Marketing (2 works) · Sociology (2 works) · Absorptive capacity (1 works) · Advertising (1 works) · Business model (1 works) · Competitive advantage (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital marketing (1 works)