Xiuhua Wei
Biographic Data
| ID | 9493209 |
|---|---|
| NAME | Xiuhua Wei |
| GIVEN NAMES | Xiuhua |
| FAMILY NAME | Wei |
| SIGNATURE | WEI X |
| AFFILIATIONS | Fujian Polytechnic Normal University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Green vs non-green advertising appeals
Purpose This study aims to address the challenge of low consumer motivation to purchase green agricultural products, which arises from a lack of awareness and distrust of corporate advertising. It explores how green vs non-green advertising appeals influence consumers’ advertising attitude, focusing on the mediating role of perceived usefulness and the moderating role of regulatory focus. The research is grounded in the technology acceptance mode…
No prominent works on this page.
Green vs non-green advertising appeals
Purpose This study aims to address the challenge of low consumer motivation to purchase green agricultural products, which arises from a lack of awareness and distrust of corporate advertising. It explores how green vs non-green advertising appeals influence consumers’ advertising attitude, focusing on the mediating role of perceived usefulness and the moderating role of regulatory focus. The research is grounded in the technology acceptance mode…
Advertising account executive (1 work) · Advertising research (1 work) · Agriculture (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Distrust (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work) · Perspective (graphical) (1 work) · Product (mathematics) (1 work) · Regulatory focus theory (1 work)