Janina Magdalena Schaumann
Biographic Data
| ID | 9493310 |
|---|---|
| NAME | Janina Magdalena Schaumann |
| GIVEN NAMES | Janina Magdalena |
| FAMILY NAME | Schaumann |
| SIGNATURE | SCHAUMANN J M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Brand addiction and compulsive buying in female consumers' relationships with food brands
Purpose The aim of this paper is to respond to the call for exploring and empirically testing both antecedents and outcomes of brand addiction and compulsive buying behaviour. The focus of the study is on the food habits of young female consumers. Design/methodology/approach To test the hypotheses, a survey design gathering cross-sectional primary data from 325 female Italian consumers and a structural equation modelling have been adopted. Findin…
No prominent works on this page.
Brand addiction and compulsive buying in female consumers' relationships with food brands
Purpose The aim of this paper is to respond to the call for exploring and empirically testing both antecedents and outcomes of brand addiction and compulsive buying behaviour. The focus of the study is on the food habits of young female consumers. Design/methodology/approach To test the hypotheses, a survey design gathering cross-sectional primary data from 325 female Italian consumers and a structural equation modelling have been adopted. Findin…
Addiction (1 work) · Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Consumption (sociology) (1 work) · Developmental psychology (1 work) · Eating Disorders and Behaviors (1 work) · Happiness (1 work) · Impulsivity (1 work)