Min Teah
Biographic Data
| ID | 9493595 |
|---|---|
| NAME | Min Teah |
| GIVEN NAMES | Min |
| FAMILY NAME | Teah |
| SIGNATURE | TEAH M |
| AFFILIATIONS | Curtin University |
| ORCID | 0000-0002-3028-0969 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Big-five personality traits in P2P accommodation platforms
This study uses an intrinsic lens to assess the brand personality of leading peer-to-peer (P2P) accommodation platforms and hotel brands through brand generated content. Using a word embedding technique, gaussian process model, and cosine similarity, fourteen brands’ personality traits were analyzed and compared through brands’ tweets. Findings reveal that P2P accommodation platforms have high scores in Conscientiousness, Extraversion, and Agreea…
The effectiveness of a marketing virtual reality learning simulation
Virtual reality (VR) technology has been shown to be a promising teaching method in STEM subjects. Extending these findings, the current study is the first to develop and examine the feasibility of using a VR simulation in marketing (ie, a non‐STEM subject). Specifically, the levels of immersion and three learning outcomes (learning attitude, enjoyment and performance) were compared between the marketing students who learned the same content thro…
No prominent works on this page.
Big-five personality traits in P2P accommodation platforms
This study uses an intrinsic lens to assess the brand personality of leading peer-to-peer (P2P) accommodation platforms and hotel brands through brand generated content. Using a word embedding technique, gaussian process model, and cosine similarity, fourteen brands’ personality traits were analyzed and compared through brands’ tweets. Findings reveal that P2P accommodation platforms have high scores in Conscientiousness, Extraversion, and Agreea…
The effectiveness of a marketing virtual reality learning simulation
Virtual reality (VR) technology has been shown to be a promising teaching method in STEM subjects. Extending these findings, the current study is the first to develop and examine the feasibility of using a VR simulation in marketing (ie, a non‐STEM subject). Specifically, the levels of immersion and three learning outcomes (learning attitude, enjoyment and performance) were compared between the marketing students who learned the same content thro…
Psychology (2 works) · Social Psychology (2 works) · Accommodation (1 work) · Advertising (1 work) · Agreeableness (1 work) · Applied Psychology (1 work) · Big Five personality traits (1 work) · Business (1 work) · Computer Science (1 work) · Conscientiousness (1 work)