Ann-Sophie Daub
Biographic Data
| ID | 9506784 |
|---|---|
| NAME | Ann-Sophie Daub |
| GIVEN NAMES | Ann-Sophie |
| FAMILY NAME | Daub |
| SIGNATURE | DAUB A |
| AFFILIATIONS | École de management de Lyon |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Limits of Brand Heritage in Luxury Advertising
Brand heritage is a central dimension of luxury brand identity and is frequently leveraged in storytelling advertising to influence consumers’ evaluations of advertisements and downstream purchase-related responses. While prior research emphasizes the positive outcomes of such strategies, this paper reveals important boundary conditions. Across one observational study, one experimental pretest, and three experimental studies, heritage–focused sto…
No prominent works on this page.
The Limits of Brand Heritage in Luxury Advertising
Brand heritage is a central dimension of luxury brand identity and is frequently leveraged in storytelling advertising to influence consumers’ evaluations of advertisements and downstream purchase-related responses. While prior research emphasizes the positive outcomes of such strategies, this paper reveals important boundary conditions. Across one observational study, one experimental pretest, and three experimental studies, heritage–focused sto…
Brand awareness (1 work) · Brand equity (1 work) · Brand management (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Memory, Trauma, and Commemoration (1 work) · Nostalgia and Consumer Behavior (1 work) · Storytelling (1 work)