Dahlen Micael
Biographic Data
| ID | 9506796 |
|---|---|
| NAME | Dahlen Micael |
| GIVEN NAMES | Dahlen |
| FAMILY NAME | Micael |
| SIGNATURE | MICAEL D |
| AFFILIATIONS | Stockholm School of Economics |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product
This study investigates whether the subjective experiences of consumers are altered by exposure to others’ ratings of the same experience. On the basis of theories of memory reconstruction and conformity, the authors conducted two experiments in Sweden and found that consumers’ quality perceptions, ratings, and customer satisfaction were, indeed, affected by the postexperience viewing of others’ ratings, in two different product categories. The f…
No prominent works on this page.
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product
This study investigates whether the subjective experiences of consumers are altered by exposure to others’ ratings of the same experience. On the basis of theories of memory reconstruction and conformity, the authors conducted two experiments in Sweden and found that consumers’ quality perceptions, ratings, and customer satisfaction were, indeed, affected by the postexperience viewing of others’ ratings, in two different product categories. The f…
Advertising (1 work) · Business (1 work) · Conformity (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Corporate Identity and Reputation (1 work) · Customer satisfaction (1 work) · Customer Service Quality and Loyalty (1 work) · Marketing (1 work) · Marketing (1 work) · Mathematics (1 work)