Sangwook Lee
Biographic Data
| ID | 9506837 |
|---|---|
| NAME | Sangwook Lee |
| GIVEN NAMES | Sangwook |
| FAMILY NAME | Lee |
| SIGNATURE | LEE S |
| AFFILIATIONS | University of Colorado Boulder |
| ORCID | 0000-0002-3052-6308 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
AI as Arbiter? The Role of Artificial Intelligence in Cyberbullying Report Review Process
Artificial intelligence (AI) is increasingly encroaching on domains traditionally reserved for humans, including moral judgment. This trend has sparked heated debates, with both strong concerns and optimism about its implications. To contribute to this discourse, this research examines how individuals respond when AI participates in moral evaluations of cyberbullying incidents. We conducted an experiment employing 3 (Reviewer cue: human vs. AI vs…
Toward context-aware and personalized sit-stand desk interventions: Insights from a field observational study
How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy
This study examines how small talk and co-viewing television ads, with a voice-based AI companion (AIC), influence ad effectiveness and AI-driven persuasion. Study 1, a scenario-based experiment, provides initial evidence that co-viewing with an AIC evokes a sense of presence and shared experience comparable to watching alongside a human partner. Study 2, conducted in a living room-style laboratory, examines how the length of interaction moderate…
Bringing People into the Story: How Virtual Reality Journalism Affects the Feeling of Presence
Virtual reality (VR) journalism can offer immersive experiences, enhancing the audience’s empathy and issue involvement. In the literature, however, the term VR refers to different types of technology, which may obscure the clear effects of VR journalism. Guided by the framework for immersive virtual environment (FIVE), this paper investigated the effects of VR journalism focusing on two different features of VR: device-focused (i.e., head-mounte…
Is It Transparent or Surveillant? The Effects of Personalized Advertising and Privacy Policy on Advertising Effectiveness
Consumers encounter personalized ads while online, some of which are excessively tailored and reflect consumers’ past online activities. This degree of personalization can feel invasive, prompting websites to provide their privacy policies. Across two studies, we explored the effects of online behavioral advertising (OBA) with transparent privacy policy on consumers’ evaluations of advertisements. In the first study, we hypothesized that an OBA c…
From Live Streamer to Influencer: Credibility Effects of Authority, Interactivity, and Sponsorship
Live streaming platforms have enabled ordinary people to become sources of information online, with some of them attracting legions of viewers and commanding an audience that surpasses traditional media sources in size. What makes these live streamers achieve credibility? We examined three predictors: their expertise, their level of interaction with viewers, and sponsorship status. These were conceptualized with the aid of the Modality-Agency-Int…
Interpassivity instead of interactivity? The uses and gratifications of automated features
The popularity of automated features, such as autocorrect, reflects an interesting paradox in digital media use: while users appreciate the interactivity afforded by these media, they also seem to enjoy passively observing the system perform the interaction on their behalf. We aim to understand this paradox by using the concept of interpassivity and exploring the primary gratifications users seek in automated features. Following the research meth…
When the machine learns from users, is it helping or snooping
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When the machine learns from users, is it helping or snooping
Interpassivity instead of interactivity? The uses and gratifications of automated features
The popularity of automated features, such as autocorrect, reflects an interesting paradox in digital media use: while users appreciate the interactivity afforded by these media, they also seem to enjoy passively observing the system perform the interaction on their behalf. We aim to understand this paradox by using the concept of interpassivity and exploring the primary gratifications users seek in automated features. Following the research meth…
Bringing People into the Story: How Virtual Reality Journalism Affects the Feeling of Presence
Virtual reality (VR) journalism can offer immersive experiences, enhancing the audience’s empathy and issue involvement. In the literature, however, the term VR refers to different types of technology, which may obscure the clear effects of VR journalism. Guided by the framework for immersive virtual environment (FIVE), this paper investigated the effects of VR journalism focusing on two different features of VR: device-focused (i.e., head-mounte…
Is It Transparent or Surveillant? The Effects of Personalized Advertising and Privacy Policy on Advertising Effectiveness
Consumers encounter personalized ads while online, some of which are excessively tailored and reflect consumers’ past online activities. This degree of personalization can feel invasive, prompting websites to provide their privacy policies. Across two studies, we explored the effects of online behavioral advertising (OBA) with transparent privacy policy on consumers’ evaluations of advertisements. In the first study, we hypothesized that an OBA c…
From Live Streamer to Influencer: Credibility Effects of Authority, Interactivity, and Sponsorship
Live streaming platforms have enabled ordinary people to become sources of information online, with some of them attracting legions of viewers and commanding an audience that surpasses traditional media sources in size. What makes these live streamers achieve credibility? We examined three predictors: their expertise, their level of interaction with viewers, and sponsorship status. These were conceptualized with the aid of the Modality-Agency-Int…
AI as Arbiter? The Role of Artificial Intelligence in Cyberbullying Report Review Process
Artificial intelligence (AI) is increasingly encroaching on domains traditionally reserved for humans, including moral judgment. This trend has sparked heated debates, with both strong concerns and optimism about its implications. To contribute to this discourse, this research examines how individuals respond when AI participates in moral evaluations of cyberbullying incidents. We conducted an experiment employing 3 (Reviewer cue: human vs. AI vs…
Toward context-aware and personalized sit-stand desk interventions: Insights from a field observational study
How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy
This study examines how small talk and co-viewing television ads, with a voice-based AI companion (AIC), influence ad effectiveness and AI-driven persuasion. Study 1, a scenario-based experiment, provides initial evidence that co-viewing with an AIC evokes a sense of presence and shared experience comparable to watching alongside a human partner. Study 2, conducted in a living room-style laboratory, examines how the length of interaction moderate…
Computer Science (4 works) · Digital Marketing and Social Media (4 works) · Psychology (4 works) · Internet privacy (3 works) · Media Influence and Health (3 works) · Social Psychology (3 works) · Advertising (2 works) · AI in Service Interactions (2 works) · Business (2 works) · Feeling (2 works)