Ruiheng Sun
Biographic Data
| ID | 9506846 |
|---|---|
| NAME | Ruiheng Sun |
| GIVEN NAMES | Ruiheng |
| FAMILY NAME | Sun |
| SIGNATURE | SUN R |
| AFFILIATIONS | Chongqing University |
| ORCID | 0009-0009-4147-4134 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Why Some Shoppable Ads Persuade
Shoppable ads collapse sales funnels by enabling purchases within media platforms. Guided by Expectancy Violation Theory, Study 1 interviews showed shoppable ads often violated viewers’ expectations, eliciting positive (informativeness, convenience) and negative (intrusiveness, disruption) appraisals. Study 2 introduced the MAVEN framework to test how media motivations, cognitive appraisals, and advertising value shape ad evaluations across strea…
China’s marine eco-environment law enforcement from the perspective of the responsibility system
No prominent works on this page.
China’s marine eco-environment law enforcement from the perspective of the responsibility system
Why Some Shoppable Ads Persuade
Shoppable ads collapse sales funnels by enabling purchases within media platforms. Guided by Expectancy Violation Theory, Study 1 interviews showed shoppable ads often violated viewers’ expectations, eliciting positive (informativeness, convenience) and negative (intrusiveness, disruption) appraisals. Study 2 introduced the MAVEN framework to test how media motivations, cognitive appraisals, and advertising value shape ad evaluations across strea…
Arctic and Russian Policy Studies (1 work) · Business (1 work) · China (1 work) · Coastal and Marine Management (1 work) · Computer Science (1 work) · Consumer Market Behavior and Pricing (1 work) · Digital Platforms and Economics (1 work) · Enforcement (1 work) · Environmental law (1 work) · Environmental resource management (1 work)