Logan Pant
Biographic Data
| ID | 9506849 |
|---|---|
| NAME | Logan Pant |
| GIVEN NAMES | Logan |
| FAMILY NAME | Pant |
| SIGNATURE | PANT L |
| AFFILIATIONS | University of Evansville |
| ORCID | 0000-0001-9347-8748 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Grit in Advertising
This research explores how grit, passion and perseverance toward goals, influences consumer choice. While grit is typically linked to persistence, a field study and three experiments show that gritty advertising actually encourages variety seeking rather than status quo choices. This shift is driven by a promotion-focused mindset, where consumers pursue optimal outcomes through exploration. The findings reveal that grit in advertising can motivat…
No prominent works on this page.
Grit in Advertising
This research explores how grit, passion and perseverance toward goals, influences consumer choice. While grit is typically linked to persistence, a field study and three experiments show that gritty advertising actually encourages variety seeking rather than status quo choices. This shift is driven by a promotion-focused mindset, where consumers pursue optimal outcomes through exploration. The findings reveal that grit in advertising can motivat…
Focus (optics) (1 work) · Grit (1 work) · Grit, Self-Efficacy, and Motivation (1 work) · Humor Studies and Applications (1 work) · Optimism, Hope, and Well-being (1 work) · Promotion (chess) (1 work) · Regulatory focus theory (1 work) · Sales promotion (1 work)