Mark R Gleim
Biographic Data
| ID | 9506850 |
|---|---|
| NAME | Mark R Gleim |
| GIVEN NAMES | Mark R |
| FAMILY NAME | Gleim |
| SIGNATURE | GLEIM M R |
| AFFILIATIONS | University of Toledo |
| ORCID | 0000-0001-7200-472X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking
This research explores how grit, passion and perseverance toward goals, influences consumer choice. While grit is typically linked to persistence, a field study and three experiments show that gritty advertising actually encourages variety seeking rather than status quo choices. This shift is driven by a promotion-focused mindset, where consumers pursue optimal outcomes through exploration. The findings reveal that grit in advertising can motivat…
Against the Green: A Multi-method Examination of the Barriers to Green Consumption
No prominent works on this page.
Against the Green: A Multi-method Examination of the Barriers to Green Consumption
Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking
This research explores how grit, passion and perseverance toward goals, influences consumer choice. While grit is typically linked to persistence, a field study and three experiments show that gritty advertising actually encourages variety seeking rather than status quo choices. This shift is driven by a promotion-focused mindset, where consumers pursue optimal outcomes through exploration. The findings reveal that grit in advertising can motivat…
Advertising (1 works) · Affect (linguistics) (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Consumption (sociology) (1 works) · Economics (1 works) · Environmental Sustainability in Business (1 works) · Focus (optics) (1 works) · Green Consumption (1 works)