Benjamin Voyer
Biographic Data
| ID | 9506870 |
|---|---|
| NAME | Benjamin Voyer |
| GIVEN NAMES | Benjamin |
| FAMILY NAME | Voyer |
| SIGNATURE | VOYER B |
| AFFILIATIONS | ESCP Business School |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Mindfulness Moderates Consumer Response to Loud vs. Quiet Luxury Advertising
As demand for “quiet” luxury grows, advertisers face a strategic question: how prominently should brand markers be displayed? Across five studies (N = ∼2,000), we show that the effectiveness of brand prominence depends on consumer mindfulness. When mindfulness is low, prominent logos reinforce extrinsic status motives and increase preference for loud luxury. When mindfulness is high, subtle branding aligns with intrinsic, self-congruent motives a…
No prominent works on this page.
Mindfulness Moderates Consumer Response to Loud vs. Quiet Luxury Advertising
As demand for “quiet” luxury grows, advertisers face a strategic question: how prominently should brand markers be displayed? Across five studies (N = ∼2,000), we show that the effectiveness of brand prominence depends on consumer mindfulness. When mindfulness is low, prominent logos reinforce extrinsic status motives and increase preference for loud luxury. When mindfulness is high, subtle branding aligns with intrinsic, self-congruent motives a…
Consumer behaviour (1 work) · Consumer research (1 work) · Consumer Retail Behavior Studies (1 work) · Media Influence and Health (1 work) · Mindfulness (1 work) · Mindfulness and Compassion Interventions (1 work) · QUIET (1 work)