Yimei Zhou
Biographic Data
| ID | 9506881 |
|---|---|
| NAME | Yimei Zhou |
| GIVEN NAMES | Yimei |
| FAMILY NAME | Zhou |
| SIGNATURE | ZHOU Y |
| AFFILIATIONS | Renmin University of China |
| ORCID | 0009-0001-8075-5192 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives
Although artificial intelligence (AI) is increasingly integrated in sales frontiers, its role as a social actor remains underexplored. Adopting a social interaction perspective, we examine how interacting with AI (vs. human) agents influences consumers’ identity motives and product preferences. Seven preregistered studies (N = 2,900) reveal that AI (vs. human) agents activate need for differentiation (vs. assimilation), increasing preferences for…
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How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives
Although artificial intelligence (AI) is increasingly integrated in sales frontiers, its role as a social actor remains underexplored. Adopting a social interaction perspective, we examine how interacting with AI (vs. human) agents influences consumers’ identity motives and product preferences. Seven preregistered studies (N = 2,900) reveal that AI (vs. human) agents activate need for differentiation (vs. assimilation), increasing preferences for…
AI in Service Interactions (1 works) · Assimilation (phonology) (1 works) · Consumer behaviour (1 works) · Consumer research (1 works) · Evolutionary Psychology and Human Behavior (1 works) · Optimal distinctiveness theory (1 works) · Psychology of Moral and Emotional Judgment (1 works)