Rob Angell
Biographic Data
| ID | 9506920 |
|---|---|
| NAME | Rob Angell |
| GIVEN NAMES | Rob |
| FAMILY NAME | Angell |
| SIGNATURE | ANGELL R |
| AFFILIATIONS | University of Southampton |
| ORCID | 0000-0001-8554-2092 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements
Purpose The purpose of this study is to understand the effect of increasing the intensity of sexual or violent content on consumer responses to online video advertisements, with a particular emphasis on sharing intentions. Design/methodology/approach The paper uses a between-subjects experimental design across two studies using new to the world online video advertisements as stimuli. Findings Study 1 finds that increasing the intensity of sexual …
The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’
No prominent works on this page.
The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’
Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements
Purpose The purpose of this study is to understand the effect of increasing the intensity of sexual or violent content on consumer responses to online video advertisements, with a particular emphasis on sharing intentions. Design/methodology/approach The paper uses a between-subjects experimental design across two studies using new to the world online video advertisements as stimuli. Findings Study 1 finds that increasing the intensity of sexual …
Digital Marketing and Social Media (2 works) · Psychology (2 works) · Social media (2 works) · Social Psychology (2 works) · Advertising (1 works) · Cognition (1 works) · Cognitive psychology (1 works) · Computer Science (1 works) · Donation (1 works) · Gender, Feminism, and Media (1 works)