Vlad Demsar
Biographic Data
| ID | 9506946 |
|---|---|
| NAME | Vlad Demsar |
| GIVEN NAMES | Vlad |
| FAMILY NAME | Demsar |
| SIGNATURE | DEMSAR V |
| AFFILIATIONS | Swinburne University of Technology |
| ORCID | 0000-0002-3161-3729 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Easing AI-advertising aversion
The advertising industry is being reshaped by artificial intelligence (AI), offering innovation and efficiency in ad creation but also triggering consumer scepticism. This research examines consumer perceptions of AI-generated ads and their impact on consumer brand perceptions, highlighting strategies to mitigate negative reactions. Specifically, the role of responsible leadership, or leadership for the greater good, is explored as a means to cou…
Navigating Moral Harm Brand Crises
Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising
The intersection of Generative AI (Gen AI) and advertising represents a crucial turning point, highlighted by recent developments in academic research and practitioner application. This research, through interviews with senior advertising executives, explores the synergy between Gen AI and human creativity. We find that Gen AI reshapes creativity, handling routine tasks while human insights drive brand strategy and emotional connections. Concerns…
False idols
No prominent works on this page.
False idols
Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising
The intersection of Generative AI (Gen AI) and advertising represents a crucial turning point, highlighted by recent developments in academic research and practitioner application. This research, through interviews with senior advertising executives, explores the synergy between Gen AI and human creativity. We find that Gen AI reshapes creativity, handling routine tasks while human insights drive brand strategy and emotional connections. Concerns…
Easing AI-advertising aversion
The advertising industry is being reshaped by artificial intelligence (AI), offering innovation and efficiency in ad creation but also triggering consumer scepticism. This research examines consumer perceptions of AI-generated ads and their impact on consumer brand perceptions, highlighting strategies to mitigate negative reactions. Specifically, the role of responsible leadership, or leadership for the greater good, is explored as a means to cou…
Navigating Moral Harm Brand Crises
Advertising (3 works) · Business (3 works) · Psychology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Social Psychology (2 works) · Aesthetic Perception and Analysis (1 work) · AI in Service Interactions (1 work) · Art (1 work) · Artificial Intelligence (1 work)