Ziyao Huang
Biographic Data
| ID | 9506976 |
|---|---|
| NAME | Ziyao Huang |
| GIVEN NAMES | Ziyao |
| FAMILY NAME | Huang |
| SIGNATURE | HUANG Z |
| AFFILIATIONS | Sichuan University |
| ORCID | 0000-0003-3232-2242 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Benefit Appeals in Livestreaming E-Commerce
Benefit appeals represent a commonly used advertising tactic for improving customer response, yet their effectiveness in multimedia livestreaming e-commerce remains unverified. To address this issue, we develop a multi-study framework to investigate the effectiveness of benefit appeals with livestreaming video data and corresponding TikTok sales data. In Study 1, we examine the correlational relationships between benefit appeals and sales with tw…
Follower attraction in live streaming
Association Between Blood Lead Level With High Blood Pressure in US (NHANES 1999–2018)
Background: Lead is a toxic metal for human health, but the effect on blood pressure (BP) is still controversial. The object of this study was to demonstrate the association between blood lead levels with BP and hypertension (HTN). Methods: We used the database from the National Health and Nutrition Examination Survey (NHANES, 1999-2018) to perform a cross-sectional study. We performed multivariate regressions to examine the association between b…
In pursuit of happiness
This study examines the impact of the national happiness level of a country on Chinese tourists' travel choices using panel data of 113 countries from 2012 to 2017, controlling for other factors that contribute to Chinese outbound tourism. The results show that the happiness level of a destination country is positively and significantly associated with Chinese tourist arrivals in that country. Examination of the moderation effect reveals cultural…
No prominent works on this page.
In pursuit of happiness
This study examines the impact of the national happiness level of a country on Chinese tourists' travel choices using panel data of 113 countries from 2012 to 2017, controlling for other factors that contribute to Chinese outbound tourism. The results show that the happiness level of a destination country is positively and significantly associated with Chinese tourist arrivals in that country. Examination of the moderation effect reveals cultural…
Association Between Blood Lead Level With High Blood Pressure in US (NHANES 1999–2018)
Background: Lead is a toxic metal for human health, but the effect on blood pressure (BP) is still controversial. The object of this study was to demonstrate the association between blood lead levels with BP and hypertension (HTN). Methods: We used the database from the National Health and Nutrition Examination Survey (NHANES, 1999-2018) to perform a cross-sectional study. We performed multivariate regressions to examine the association between b…
Follower attraction in live streaming
Benefit Appeals in Livestreaming E-Commerce
Benefit appeals represent a commonly used advertising tactic for improving customer response, yet their effectiveness in multimedia livestreaming e-commerce remains unverified. To address this issue, we develop a multi-study framework to investigate the effectiveness of benefit appeals with livestreaming video data and corresponding TikTok sales data. In Study 1, we examine the correlational relationships between benefit appeals and sales with tw…
Psychology (3 works) · Advanced Text Analysis Techniques (1 work) · Advertising (1 work) · Attraction (1 work) · Beauty (1 work) · Blood pressure (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work)