Chung In Yun

Biographic Data

ID9506993
NAMEChung In Yun
GIVEN NAMESChung In
FAMILY NAMEYun
SIGNATUREYUN C I
AFFILIATIONSThe University of Texas at Austin
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2025
H-INDEX0

  • The role of artificial intelligence as a message source

    Kathrynn Pounders, Seungae Lee et al.ARTICLEInternational Journal of…2025

    Based on construal level theory, this work investigates the interaction between message source (artificial agent vs. human agent) and temporal framing (proximal vs. distal) to identify effective persuasive messages in the context of health communication advertising. Results of two online experiments in two different health contexts reveal a match effect between an artificial (human) agent and proximal (distal) temporal frame for attitude toward t…

  • Pride Appeals and Temporal Framing Compatibility Effects In Green Advertising

    Chung In Yun, Chung In Hazel Yun et al.ARTICLEJournal of Advertising Research2024

    Positive emotional appeals, such as pride appeals, have not received much attention in research on green advertising. In the current research, results from two experiments reveal compatibility effects between an authentic, versus hubristic, pride appeal and proximal, versus distal, temporal message frame. Study 1 demonstrates these effects in the context of an advertisement for a green product, while Study 2 demonstrates these effects in the cont…