Md Abdur Rouf
Biographic Data
| ID | 9521854 |
|---|---|
| NAME | Md Abdur Rouf |
| GIVEN NAMES | Md Abdur |
| FAMILY NAME | Rouf |
| SIGNATURE | ROUF M A |
| AFFILIATIONS | Hajee Mohammad Danesh Science and Technology University |
| ORCID | 0000-0002-2793-0799 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Influence leads intention
The effects of Micro-Celebrity Endorsements (MCE) and three multidimensional Care Motivations [World Care (WC), Self Care (SC), and Ecological Welfare (EW)] on Attitude Towards Sustainable Consumption (ATSC) and Purchase Intention (PI) are investigated in this study. Incorporating MCE as a novel digital stimulus that influences sustainability-oriented behaviors in green consumption, this study enhances theoretical understanding through the Stimul…
The careful consumer
No prominent works on this page.
The careful consumer
Influence leads intention
The effects of Micro-Celebrity Endorsements (MCE) and three multidimensional Care Motivations [World Care (WC), Self Care (SC), and Ecological Welfare (EW)] on Attitude Towards Sustainable Consumption (ATSC) and Purchase Intention (PI) are investigated in this study. Incorporating MCE as a novel digital stimulus that influences sustainability-oriented behaviors in green consumption, this study enhances theoretical understanding through the Stimul…
Environmental Education and Sustainability (2 works) · Environmental Sustainability in Business (2 works) · Advertising (1 work) · Altruism (biology) (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Corporate Social Responsibility Reporting (1 work) · Economics (1 work) · Influencer marketing (1 work)