Rosa Estriegana-Valdehita
Biographic Data
| ID | 9521876 |
|---|---|
| NAME | Rosa Estriegana-Valdehita |
| GIVEN NAMES | Rosa |
| FAMILY NAME | Estriegana-Valdehita |
| SIGNATURE | ESTRIEGANA-VALDEHITA R |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
From satisfaction to happiness in the co-creation of value
The search for happiness, understood as an inner and personal attitude that goes beyond mere satisfaction, is one of the aims of tourists’ co-creation of value. To date, few studies have analysed the importance of people’s moral principles in the co-creation of tourist value. Moral emotions play an essential role in this process. In this study, 12 tourism managers within administration, 28 hotel managers and 24 travel agencies actively participat…
No prominent works on this page.
From satisfaction to happiness in the co-creation of value
The search for happiness, understood as an inner and personal attitude that goes beyond mere satisfaction, is one of the aims of tourists’ co-creation of value. To date, few studies have analysed the importance of people’s moral principles in the co-creation of tourist value. Moral emotions play an essential role in this process. In this study, 12 tourism managers within administration, 28 hotel managers and 24 travel agencies actively participat…
Business (1 work) · Co-Creation (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Destinations (1 work) · Happiness (1 work) · Law (1 work) · Marketing (1 work) · Marketing (1 work) · Political science (1 work)