Ana Lisboa
Biographic Data
| ID | 9528469 |
|---|---|
| NAME | Ana Lisboa |
| GIVEN NAMES | Ana |
| FAMILY NAME | Lisboa |
| SIGNATURE | LISBOA A |
| AFFILIATIONS | Instituto Politécnico de Leiria |
| ORCID | 0000-0001-9568-5724 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The transformative impact of the circular economy on marketing theory
The circular economy (CE) is growing, and an increasing number of businesses are becoming aware of it. Demand from customers and new regulations from policymakers motivated many practitioners to transform their business models into circular business models. However, academia has not followed the same pace. Considering that the circular economy encloses unique attributes, it is crucially required to re-frame traditional marketing strategy theories…
No prominent works on this page.
The transformative impact of the circular economy on marketing theory
The circular economy (CE) is growing, and an increasing number of businesses are becoming aware of it. Demand from customers and new regulations from policymakers motivated many practitioners to transform their business models into circular business models. However, academia has not followed the same pace. Considering that the circular economy encloses unique attributes, it is crucially required to re-frame traditional marketing strategy theories…
Business (1 works) · Circular economy (1 works) · Economics (1 works) · Environmental Sustainability in Business (1 works) · Industrial organization (1 works) · Innovation and Socioeconomic Development (1 works) · Marketing (1 works) · Marketing (1 works) · Marketing management (1 works) · Marketing mix (1 works)