Hayford Amegbe
Biographic Data
| ID | 9528631 |
|---|---|
| NAME | Hayford Amegbe |
| GIVEN NAMES | Hayford |
| FAMILY NAME | Amegbe |
| SIGNATURE | AMEGBE H |
| AFFILIATIONS | Durban University of Technology |
| ORCID | 0000-0002-5337-9507 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Sustainability Orientation and Entrepreneurial Performance in Resource‐Constrained Contexts
This study examines how sustainability orientation shapes entrepreneurial performance in bottom‐of‐the‐pyramid (BoP) markets by theorizing responsible entrepreneurship as a central mechanism and BoP orientation as a contextual contingency. Using survey data from 283 small‐ and medium‐sized enterprises (SMEs) in Ghana, we integrate perspectives from sustainability, entrepreneurship, and inclusive‐market research to explain how firms pursuing susta…
The Mediating Effect of Online Brand Engagement on Customer Experience
Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic word-of-mouth, digital platform and COVID-19 and customer experience from a developing country perspective, through the lens of the Service-Dominant Logic theory. Using the online survey method of data colle…
No prominent works on this page.
The Mediating Effect of Online Brand Engagement on Customer Experience
Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic word-of-mouth, digital platform and COVID-19 and customer experience from a developing country perspective, through the lens of the Service-Dominant Logic theory. Using the online survey method of data colle…
Sustainability Orientation and Entrepreneurial Performance in Resource‐Constrained Contexts
This study examines how sustainability orientation shapes entrepreneurial performance in bottom‐of‐the‐pyramid (BoP) markets by theorizing responsible entrepreneurship as a central mechanism and BoP orientation as a contextual contingency. Using survey data from 283 small‐ and medium‐sized enterprises (SMEs) in Ghana, we integrate perspectives from sustainability, entrepreneurship, and inclusive‐market research to explain how firms pursuing susta…
Advertising (1 works) · Brand experience (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer engagement (1 works) · Digital Marketing and Social Media (1 works) · Emerging markets (1 works) · Entrepreneurial Orientation (1 works) · Entrepreneurship (1 works) · Entrepreneurship Studies and Influences (1 works)