Érico Marcon
Biographic Data
| ID | 9528753 |
|---|---|
| NAME | Érico Marcon |
| GIVEN NAMES | Érico |
| FAMILY NAME | Marcon |
| SIGNATURE | MARCON É |
| AFFILIATIONS | Universidade Federal do Rio Grande do Sul |
| ORCID | 0000-0002-0322-0979 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Enhancing value cocreation orientation in service innovation
Integrating the prescriptive and linear approach of NSD with the non-linear approach of service design can enhance value cocreation orientation in service innovation. Then, the objectives of this study are to explore these complementarities, propose an integrated model that enhances value cocreation in service innovation, and evaluate this model. The methodology involved a systematic literature review, focus group, and brainstorming session to pr…
Designing business models for Industry 4.0 technologies provision
Smart Products value creation in SMEs innovation ecosystems
No prominent works on this page.
Smart Products value creation in SMEs innovation ecosystems
Designing business models for Industry 4.0 technologies provision
Enhancing value cocreation orientation in service innovation
Integrating the prescriptive and linear approach of NSD with the non-linear approach of service design can enhance value cocreation orientation in service innovation. Then, the objectives of this study are to explore these complementarities, propose an integrated model that enhances value cocreation in service innovation, and evaluate this model. The methodology involved a systematic literature review, focus group, and brainstorming session to pr…
Business (3 works) · Computer Science (3 works) · Knowledge management (3 works) · Marketing (3 works) · Process management (3 works) · Service and Product Innovation (3 works) · Marketing (2 works) · Automation (1 work) · Big Data and Business Intelligence (1 work) · Business ecosystem (1 work)