Marko Bastl
Biographic Data
| ID | 9531590 |
|---|---|
| NAME | Marko Bastl |
| GIVEN NAMES | Marko |
| FAMILY NAME | Bastl |
| SIGNATURE | BASTL M |
| AFFILIATIONS | Marquette University |
| ORCID | 0000-0003-2490-551X |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
When digital servitization pays off for manufacturing SMEs
Servitization and digital servitization offer manufacturers fresh revenue opportunities, yet financial payoffs remain uneven, particularly for small and medium-sized enterprises (SMEs). Grounded in contingency theory, this study asks under what conditions different digital servitization business models lead to SME financial benefits, compared to more ‘traditional’ ones where digital technologies play a diminished role. We survey 361 UK manufactur…
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When digital servitization pays off for manufacturing SMEs
Servitization and digital servitization offer manufacturers fresh revenue opportunities, yet financial payoffs remain uneven, particularly for small and medium-sized enterprises (SMEs). Grounded in contingency theory, this study asks under what conditions different digital servitization business models lead to SME financial benefits, compared to more ‘traditional’ ones where digital technologies play a diminished role. We survey 361 UK manufactur…
AI in Service Interactions (1 work) · Business model (1 work) · Business process (1 work) · Contingency (1 work) · Contingency theory (1 work) · Customer Service Quality and Loyalty (1 work) · Extant taxon (1 work) · Organizational structure (1 work) · Process (computing) (1 work) · Revenue (1 work)