Omer Bayar
Biographic Data
| ID | 9537301 |
|---|---|
| NAME | Omer Bayar |
| GIVEN NAMES | Omer |
| FAMILY NAME | Bayar |
| SIGNATURE | BAYAR Ö |
| AFFILIATIONS | University of Evansville |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Reducing large datasets to improve the identification of estimated policy rules
Olympic Sponsorships and Brand Value: An Empirical Analysis
The cost of sponsoring high-profile events is rising rapidly, making it increasingly important to evaluate the effectiveness of sponsorship arrangements. The present study examines the impact of sponsoring the Olympics on brand valuations measured by the formulary approach. Estimates show that Olympic sponsorships raise brand value over time, an effect which is driven by summer games and compatible with defensive action for brand maintenance. The…
No prominent works on this page.
Olympic Sponsorships and Brand Value: An Empirical Analysis
The cost of sponsoring high-profile events is rising rapidly, making it increasingly important to evaluate the effectiveness of sponsorship arrangements. The present study examines the impact of sponsoring the Olympics on brand valuations measured by the formulary approach. Estimates show that Olympic sponsorships raise brand value over time, an effect which is driven by summer games and compatible with defensive action for brand maintenance. The…
Reducing large datasets to improve the identification of estimated policy rules
Econometrics (2 works) · Economics (2 works) · Advertising (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Data mining (1 works) · Digital Marketing and Social Media (1 works)