Il Im
Biographic Data
| ID | 9537339 |
|---|---|
| NAME | Il Im |
| GIVEN NAMES | Il |
| FAMILY NAME | Im |
| SIGNATURE | IM I |
| AFFILIATIONS | Yonsei University |
| ORCID | 0000-0001-7536-3170 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
It’s All about Timing
How would consumers respond to mobile ads in spatially and temporally bounded captive environments? We theorize that consumers who are forced to wait are likely to perceive an abundance of time and ultimately become more responsive to mobile ads. To test our theory, we conducted three studies following a multimethod approach. In Study 1, a large-scale field study (n = 66,473), we found a relationship between captivity and receptiveness to mobile …
Anthropomorphic response
An international comparison of technology adoption
No prominent works on this page.
An international comparison of technology adoption
Anthropomorphic response
It’s All about Timing
How would consumers respond to mobile ads in spatially and temporally bounded captive environments? We theorize that consumers who are forced to wait are likely to perceive an abundance of time and ultimately become more responsive to mobile ads. To test our theory, we conducted three studies following a multimethod approach. In Study 1, a large-scale field study (n = 66,473), we found a relationship between captivity and receptiveness to mobile …
Computer Science (3 works) · Psychology (3 works) · Advertising (1 work) · AI in Service Interactions (1 work) · Applied Psychology (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Cognitive science (1 work) · Consumer Market Behavior and Pricing (1 work) · Customer Service Quality and Loyalty (1 work)