Brendan McCauley
Biographic Data
| ID | 9537343 |
|---|---|
| NAME | Brendan McCauley |
| GIVEN NAMES | Brendan |
| FAMILY NAME | McCauley |
| SIGNATURE | MCCAULEY B |
| AFFILIATIONS | Neumann University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Introducing the Ethics of Actors in Systems (Easy) Approach to Digital Advertising Literacy Through the Views of Early Adolescents
This study explores early adolescents’ understanding of and perceptions about the digital advertising system and the types of responses they feel are available as they engage with digital advertising, particularly personalized online ads and influencer marketing, two forms of digital advertising that introduce unique challenges as users must navigate platform dynamics and processes of datafication. To answer these questions, we facilitated an adv…
Losing Color Consciousness
No prominent works on this page.
Losing Color Consciousness
Introducing the Ethics of Actors in Systems (Easy) Approach to Digital Advertising Literacy Through the Views of Early Adolescents
This study explores early adolescents’ understanding of and perceptions about the digital advertising system and the types of responses they feel are available as they engage with digital advertising, particularly personalized online ads and influencer marketing, two forms of digital advertising that introduce unique challenges as users must navigate platform dynamics and processes of datafication. To answer these questions, we facilitated an adv…
Aesthetics (1 work) · Art (1 work) · Consciousness (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Games and Media (1 work) · Digital Literacy (1 work) · Ethics in Business and Education (1 work) · Literacy (1 work) · Management and Marketing Education (1 work) · Media literacy (1 work)