Buduo Wang
Biographic Data
| ID | 9537359 |
|---|---|
| NAME | Buduo Wang |
| GIVEN NAMES | Buduo |
| FAMILY NAME | Wang |
| SIGNATURE | WANG B |
| AFFILIATIONS | The University of Texas at Austin, Austin, Texas, USA |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Birds of a feather? How perceived similarity shapes responses to AI versus human health messages
Recent research has demonstrated the potential of generative AI in health communication. However, how online users perceive AI as a source of health information remains unclear. To address this gap, the present study examined evaluations of health information provided by an AI chatbot (ChatGPT-4.0) compared with the same information presented as coming from a human expert. Drawing on the AI aversion literature and similarity-based theories, we co…
Do Descriptive Norm Appeals in Public Service Ads Reduce Freedom Threats? Examining the Effects of Normative Messages and Media Literacy Skills on Decreasing Reactance
While health communication campaigns seek to encourage and promote healthy behaviors, they are not always successful. Health communication efforts may fail for several reasons, such as viewers experiencing excessive freedom threats and reactance. This study (n = 201) proposes and demonstrates that descriptive norm appeals in health PSAs can indirectly lead to enhanced behavioral intentions toward the message advocacy via reducing perceived freedo…
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes
Events and experiential marketing are a standard for many brands in practice, but they remain relatively underaddressed in the academic literature. While advertising and marketing scholarship has examined some experiential marketing and branded events, it is not typically done from a tourist consumer perspective. Thus, through the theoretical lens of the Mehrabian–Russell (M-R) model and the concept of perceived value, the current research examin…
Believe it or not? Examining how one’s own normative beliefs impact the perceived credibility of descriptive norms-based messages
A large body of norms-based research has demonstrated that descriptive norm appeals in health messages can shape message viewers’ normative beliefs, which then impact persuasive outcomes. This study, however, suggests that, at least for some health topics (here, a mask-wearing campaign), descriptive norm appeals do not change message recipients’ normative beliefs. Instead, one’s own normative beliefs may function as a moderator for the effect of …
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Believe it or not? Examining how one’s own normative beliefs impact the perceived credibility of descriptive norms-based messages
A large body of norms-based research has demonstrated that descriptive norm appeals in health messages can shape message viewers’ normative beliefs, which then impact persuasive outcomes. This study, however, suggests that, at least for some health topics (here, a mask-wearing campaign), descriptive norm appeals do not change message recipients’ normative beliefs. Instead, one’s own normative beliefs may function as a moderator for the effect of …
Do Descriptive Norm Appeals in Public Service Ads Reduce Freedom Threats? Examining the Effects of Normative Messages and Media Literacy Skills on Decreasing Reactance
While health communication campaigns seek to encourage and promote healthy behaviors, they are not always successful. Health communication efforts may fail for several reasons, such as viewers experiencing excessive freedom threats and reactance. This study (n = 201) proposes and demonstrates that descriptive norm appeals in health PSAs can indirectly lead to enhanced behavioral intentions toward the message advocacy via reducing perceived freedo…
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes
Events and experiential marketing are a standard for many brands in practice, but they remain relatively underaddressed in the academic literature. While advertising and marketing scholarship has examined some experiential marketing and branded events, it is not typically done from a tourist consumer perspective. Thus, through the theoretical lens of the Mehrabian–Russell (M-R) model and the concept of perceived value, the current research examin…
Birds of a feather? How perceived similarity shapes responses to AI versus human health messages
Recent research has demonstrated the potential of generative AI in health communication. However, how online users perceive AI as a source of health information remains unclear. To address this gap, the present study examined evaluations of health information provided by an AI chatbot (ChatGPT-4.0) compared with the same information presented as coming from a human expert. Drawing on the AI aversion literature and similarity-based theories, we co…
Credibility (3 works) · Political science (3 works) · Psychology (3 works) · Source credibility (3 works) · Health communication (2 works) · Media Influence and Health (2 works) · Normative (2 works) · Normative social influence (2 works) · Perception (2 works) · Social norms approach (2 works)