Bryan Usrey
Biographic Data
| ID | 9537360 |
|---|---|
| NAME | Bryan Usrey |
| GIVEN NAMES | Bryan |
| FAMILY NAME | Usrey |
| SIGNATURE | USREY B |
| AFFILIATIONS | University of East Anglia, Norwich, United Kingdom |
| ORCID | 0009-0004-1296-0911 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
How Downplaying Product Greenness Affects Performance Evaluations
Despite frequent reports that they favor products with environmental benefits, consumers often purchase conventional alternatives. One reason for this is the performance liability associated with green products, in which consumers perceive them as being less effective. This research examines the concept of “green understatement” (i.e., communication of implicit green signals) compared with “green emphasis” (i.e., communication of explicit green s…
No prominent works on this page.
How Downplaying Product Greenness Affects Performance Evaluations
Despite frequent reports that they favor products with environmental benefits, consumers often purchase conventional alternatives. One reason for this is the performance liability associated with green products, in which consumers perceive them as being less effective. This research examines the concept of “green understatement” (i.e., communication of implicit green signals) compared with “green emphasis” (i.e., communication of explicit green s…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work) · Marketing (1 work) · Marketing (1 work) · Mathematics (1 work) · Political science (1 work) · Product (mathematics) (1 work)