Paula C Peter
Biographic Data
| ID | 9537363 |
|---|---|
| NAME | Paula C Peter |
| GIVEN NAMES | Paula C |
| FAMILY NAME | Peter |
| SIGNATURE | PETER P C |
| AFFILIATIONS | San Diego State University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Power of Real
The prevalence of artificial intelligence (AI)-generated models in advertising raises questions about their impact on consumer perceptions and well-being. This research examines how advertising disclaimers stating the model was “AI-generated” versus “real” influence consumers’ evaluation of the model’s attractiveness and their attitude toward the advertisement. Drawing on reactance theory and construal level theory, we propose that both psycholog…
No prominent works on this page.
The Power of Real
The prevalence of artificial intelligence (AI)-generated models in advertising raises questions about their impact on consumer perceptions and well-being. This research examines how advertising disclaimers stating the model was “AI-generated” versus “real” influence consumers’ evaluation of the model’s attractiveness and their attitude toward the advertisement. Drawing on reactance theory and construal level theory, we propose that both psycholog…
Advertising campaign (1 work) · AI in Service Interactions (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · False advertising (1 work) · Power (physics) (1 work)