Demetrios Vakratsas
Biographic Data
| ID | 9537369 |
|---|---|
| NAME | Demetrios Vakratsas |
| GIVEN NAMES | Demetrios |
| FAMILY NAME | Vakratsas |
| SIGNATURE | VAKRATSAS D |
| AFFILIATIONS | McGill University |
| ORCID | 0000-0001-8596-4578 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Artificial Intelligence in Advertising Creativity
The authors propose a creative advertising system (CAS) for the generation and testing of advertising creative ideas, founded on artificial intelligence (AI) principles. The proposed system emerges from a conceptual framework where advertising creativity is more broadly defined as a search process, the outcomes of which should be evaluated based on a set of rules. This broader definition provides a generative perspective and extends current appro…
No prominent works on this page.
Artificial Intelligence in Advertising Creativity
The authors propose a creative advertising system (CAS) for the generation and testing of advertising creative ideas, founded on artificial intelligence (AI) principles. The proposed system emerges from a conceptual framework where advertising creativity is more broadly defined as a search process, the outcomes of which should be evaluated based on a set of rules. This broader definition provides a generative perspective and extends current appro…
Advertising (1 work) · Advertising campaign (1 work) · Advertising research (1 work) · Aesthetic Perception and Analysis (1 work) · Artificial Intelligence (1 work) · Artificial Intelligence (1 work) · Artificial Intelligence in Games (1 work) · Business (1 work) · Computer Science (1 work) · Creativity (1 work)