Adrian Waltenrath
Biographic Data
| ID | 9537406 |
|---|---|
| NAME | Adrian Waltenrath |
| GIVEN NAMES | Adrian |
| FAMILY NAME | Waltenrath |
| SIGNATURE | WALTENRATH A |
| AFFILIATIONS | Goethe University Frankfurt, Frankfurt am Main, Germany |
| ORCID | 0000-0002-1141-7077 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Congruency and Users’ Sharing on Social Media Platforms
With users increasingly spending time on social media platforms, firms are expanding their activities to cover more than one platform. Each has a unique vernacular—its popular communication style—which increases the need for firms to use platform-specific content optimization. This study distinguishes between textual and visual content intentions, depending on the degree of informative and affective appeals used. We examine how congruency between…
No prominent works on this page.
Congruency and Users’ Sharing on Social Media Platforms
With users increasingly spending time on social media platforms, firms are expanding their activities to cover more than one platform. Each has a unique vernacular—its popular communication style—which increases the need for firms to use platform-specific content optimization. This study distinguishes between textual and visual content intentions, depending on the degree of informative and affective appeals used. We examine how congruency between…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Content (measure theory) (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work) · Entertainment (1 work) · Internet privacy (1 work) · Knowledge Management and Sharing (1 work) · Psychology (1 work)