Shanjita Shawrin
Biographic Data
| ID | 9537411 |
|---|---|
| NAME | Shanjita Shawrin |
| GIVEN NAMES | Shanjita |
| FAMILY NAME | Shawrin |
| SIGNATURE | SHAWRIN S |
| AFFILIATIONS | University of Portsmouth |
| ORCID | 0009-0003-3277-8706 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Role of Homophily in Transformative Advertising Research
Globally, thousands of women suffer irreversible disfigurement from acid assault, an act of culturally bound gender-based violence. This study situates its investigation within this troubling context and considers how advertising, as an institution, can enhance the well-being of stigmatized groups, as well as the role of homophily in this process. Through abductive reasoning and netnographic analysis, we examine advertising audiences’ reactions t…
No prominent works on this page.
The Role of Homophily in Transformative Advertising Research
Globally, thousands of women suffer irreversible disfigurement from acid assault, an act of culturally bound gender-based violence. This study situates its investigation within this troubling context and considers how advertising, as an institution, can enhance the well-being of stigmatized groups, as well as the role of homophily in this process. Through abductive reasoning and netnographic analysis, we examine advertising audiences’ reactions t…
Advertising account executive (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Market Behavior and Pricing (1 work) · Discourse Analysis in Language Studies (1 work) · Homophily (1 work) · Native advertising (1 work) · Perspective (graphical) (1 work) · Transformative learning (1 work)