Tim Hilken
Biographic Data
| ID | 9537429 |
|---|---|
| NAME | Tim Hilken |
| GIVEN NAMES | Tim |
| FAMILY NAME | Hilken |
| SIGNATURE | HILKEN T |
| AFFILIATIONS | Maastricht School of Management |
| ORCID | 0000-0003-1193-4231 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Does Using Virtual Reality to Enhance Students' Presentation Skills Work? The Role of Feedback and Presence
Exploring the impact of augmented reality smart glasses on worker well-being in warehouse order picking
More than meets the eye
Seeing with the Customer’s Eye
This position article on augmented reality (AR) advertising offers a conceptual framework of recent scholarship on the intersection between AR technologies, advertising, and marketing metrics. The framework identifies theory-based building blocks for this domain alongside relevant recent examples. It proposes a conceptual case for contextualization of advertising content through AR technology. Finally, an agenda for future research in AR advertis…
Augmenting the eye of the beholder
Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing a strategy of service augmentation to enhance customers’ online service experiences. Drawing on situated cognition theory, the authors show that AR-based service augmentation enhances customer value perceptions by simultaneously providing simulated physical control and environmental embedding. The resulting authentic situated experience, manifested in a fe…
No prominent works on this page.
Augmenting the eye of the beholder
Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing a strategy of service augmentation to enhance customers’ online service experiences. Drawing on situated cognition theory, the authors show that AR-based service augmentation enhances customer value perceptions by simultaneously providing simulated physical control and environmental embedding. The resulting authentic situated experience, manifested in a fe…
Seeing with the Customer’s Eye
This position article on augmented reality (AR) advertising offers a conceptual framework of recent scholarship on the intersection between AR technologies, advertising, and marketing metrics. The framework identifies theory-based building blocks for this domain alongside relevant recent examples. It proposes a conceptual case for contextualization of advertising content through AR technology. Finally, an agenda for future research in AR advertis…
More than meets the eye
Exploring the impact of augmented reality smart glasses on worker well-being in warehouse order picking
Does Using Virtual Reality to Enhance Students' Presentation Skills Work? The Role of Feedback and Presence
Computer Science (5 works) · Human–computer interaction (5 works) · Augmented reality (4 works) · Business (4 works) · Psychology (4 works) · Advertising (3 works) · Augmented Reality Applications (3 works) · Consumer Retail Behavior Studies (3 works) · Virtual Reality Applications and Impacts (3 works) · Engineering (2 works)