Yeayoung Noh
Biographic Data
| ID | 9549929 |
|---|---|
| NAME | Yeayoung Noh |
| GIVEN NAMES | Yeayoung |
| FAMILY NAME | Noh |
| SIGNATURE | NOH Y |
| AFFILIATIONS | Seoul National University |
| ORCID | 0009-0003-6030-7530 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Communication strategies for promoting sports participation for health
The South Korean government has implemented a public campaign promoting sports participation for health since 2005. However, research on the communication strategies of this campaign is limited. This study examined message strategies to promote sports participation for health through two experiments. A convenient sample comprising individuals aged 18–55 years was recruited from a large public university in South Korea. The results of experiment 1…
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers’ official Twitter accounts
This study aims to examine the influence of consumer engagement with Super Bowl ad tweets, on their engagement with the advertiser’s official Twitter account. Using Python, audience engagement data were collected from the Super Bowl advertisers’ official Twitter accounts on a daily basis from two days before the game until 10 days after the game; this procedure resulted in 351 cases for 27 advertisers in a balanced panel dataset. Overall, the res…
No prominent works on this page.
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers’ official Twitter accounts
This study aims to examine the influence of consumer engagement with Super Bowl ad tweets, on their engagement with the advertiser’s official Twitter account. Using Python, audience engagement data were collected from the Super Bowl advertisers’ official Twitter accounts on a daily basis from two days before the game until 10 days after the game; this procedure resulted in 351 cases for 27 advertisers in a balanced panel dataset. Overall, the res…
Communication strategies for promoting sports participation for health
The South Korean government has implemented a public campaign promoting sports participation for health since 2005. However, research on the communication strategies of this campaign is limited. This study examined message strategies to promote sports participation for health through two experiments. A convenient sample comprising individuals aged 18–55 years was recruited from a large public university in South Korea. The results of experiment 1…
Advertising (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Games and Media (1 work) · Digital Marketing and Social Media (1 work) · Diverse Approaches in Healthcare and Education Studies (1 work) · Econometrics (1 work) · Economics (1 work) · Engineering (1 work)