Qingxian An
Biographic Data
| ID | 9560023 |
|---|---|
| NAME | Qingxian An |
| GIVEN NAMES | Qingxian |
| FAMILY NAME | An |
| SIGNATURE | AN Q |
| AFFILIATIONS | Central South University |
| ORCID | 0000-0002-6105-1675 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Exploring the dilemma of full-screen ads when opening an app
Full-screen ads when opening an app, also known as splash ads, is highly favored by advertisers and app developers. However, such ads are reported to often result in users’ ad avoidance. This study investigates the effect of splash ads on users’ attitudes toward such ads and the apps displaying them. We find that splash ads lead to negative users’ attitudes toward ads and user satisfaction with apps through increasing perceived goal impediment. W…
Understanding the UI-design features paradox of the skip option in splash advertising
Splash advertising appears on mobile apps at launch. Since the skip option of splash ads is a critical function for user experience and ad effectiveness, a more in-depth perspective is required to shift attention from the mere presence of the skip option to its UI-design features, and to further explore its influence. This study aims to explore the impact of the UI-design features of the skip option within the context of splash ads on users’ atti…
No prominent works on this page.
Understanding the UI-design features paradox of the skip option in splash advertising
Splash advertising appears on mobile apps at launch. Since the skip option of splash ads is a critical function for user experience and ad effectiveness, a more in-depth perspective is required to shift attention from the mere presence of the skip option to its UI-design features, and to further explore its influence. This study aims to explore the impact of the UI-design features of the skip option within the context of splash ads on users’ atti…
Exploring the dilemma of full-screen ads when opening an app
Full-screen ads when opening an app, also known as splash ads, is highly favored by advertisers and app developers. However, such ads are reported to often result in users’ ad avoidance. This study investigates the effect of splash ads on users’ attitudes toward such ads and the apps displaying them. We find that splash ads lead to negative users’ attitudes toward ads and user satisfaction with apps through increasing perceived goal impediment. W…
Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Psychology (2 works) · Social Psychology (2 works) · Technology Adoption and User Behaviour (2 works) · Behavioral Health and Interventions (1 work) · Consumer Retail Behavior Studies (1 work) · Control (management) (1 work)