Ai-Yun Hsieh
Biographic Data
| ID | 9560770 |
|---|---|
| NAME | Ai-Yun Hsieh |
| GIVEN NAMES | Ai-Yun |
| FAMILY NAME | Hsieh |
| SIGNATURE | HSIEH A |
| AFFILIATIONS | Chinese Culture University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Do not allow pop-up ads to appear too early
This study examines the timing of pop-up advertising appearance and its effect on perceived intrusiveness, advertising irritation and advertising avoidance. Experiment was designed to build a virtual Internet environment (including the main content on the webpage and a pop-up ad) and to manipulate the timing of the pop-up advertising appearance. Participants were invited to participate in two experiments, and then assigned to a specific target br…
No prominent works on this page.
Do not allow pop-up ads to appear too early
This study examines the timing of pop-up advertising appearance and its effect on perceived intrusiveness, advertising irritation and advertising avoidance. Experiment was designed to build a virtual Internet environment (including the main content on the webpage and a pop-up ad) and to manipulate the timing of the pop-up advertising appearance. Participants were invited to participate in two experiments, and then assigned to a specific target br…
Advertising (1 works) · Advertising campaign (1 works) · Advertising research (1 works) · Business (1 works) · Computer Science (1 works) · Computer vision (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Creativity in Education and Neuroscience (1 works) · Digital Marketing and Social Media (1 works) · Display advertising (1 works)