Run-xi Zeng
Biographic Data
| ID | 9561110 |
|---|---|
| NAME | Run-xi Zeng |
| GIVEN NAMES | Run-xi |
| FAMILY NAME | Zeng |
| SIGNATURE | ZENG R |
| AFFILIATIONS | Chongqing University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The celebrity effect in microblog browsing among Chinese college students
This study examines the influence of celebrities on microblog browsing behaviours among Chinese college students, specifically analyzing implicit attitudes and recognition processes for both celebrity and non-celebrity microblog pages. Data were collected from 89 Chinese university students using the Implicit Association Test (IAT) and a recognition scoring test. employing a 2 (frequent users vs. non-frequent users) × 2 (celebrity microblogs vs. …
No prominent works on this page.
The celebrity effect in microblog browsing among Chinese college students
This study examines the influence of celebrities on microblog browsing behaviours among Chinese college students, specifically analyzing implicit attitudes and recognition processes for both celebrity and non-celebrity microblog pages. Data were collected from 89 Chinese university students using the Implicit Association Test (IAT) and a recognition scoring test. employing a 2 (frequent users vs. non-frequent users) × 2 (celebrity microblogs vs. …
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work) · Information retrieval (1 work) · Media Influence and Health (1 work) · Microblogging (1 work) · Psychology (1 work) · Social media (1 work)