Catharyn A Baird
Biographic Data
| ID | 9567600 |
|---|---|
| NAME | Catharyn A Baird |
| GIVEN NAMES | Catharyn A |
| FAMILY NAME | Baird |
| SIGNATURE | BAIRD C A |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Navigating the Ethically Complex and Controversial World of College Athletics
The Ethicality of Point-of-Sale Marketing Campaigns
“Would you like to contribute to XYZ charity by adding a dollar to your bill today?” Point-of-sale campaigns for fundraising are common to grocery stores, pharmacies, restaurants and warehouse clubs. Commonly referred to as ‘checkout charity,’ these fundraisers have generated over $4.1 billion in contributions for nonprofits over the past three decades. Yet little research has focused on the ethicality of this type of campaign. To address this ne…
No prominent works on this page.
The Ethicality of Point-of-Sale Marketing Campaigns
“Would you like to contribute to XYZ charity by adding a dollar to your bill today?” Point-of-sale campaigns for fundraising are common to grocery stores, pharmacies, restaurants and warehouse clubs. Commonly referred to as ‘checkout charity,’ these fundraisers have generated over $4.1 billion in contributions for nonprofits over the past three decades. Yet little research has focused on the ethicality of this type of campaign. To address this ne…
Navigating the Ethically Complex and Controversial World of College Athletics
Business ethics (2 works) · Discernment (2 works) · Ethics in Business and Education (2 works) · Law (2 works) · Political science (2 works) · Public relations (2 works) · Sociology (2 works) · Athletes (1 work) · Business (1 work) · Consequentialism (1 work)