Scott Vitell
Biographic Data
| ID | 9567689 |
|---|---|
| NAME | Scott Vitell |
| GIVEN NAMES | Scott |
| FAMILY NAME | Vitell |
| SIGNATURE | VITELL S |
| AFFILIATIONS | University of Mississippi |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1986 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Challenging the Good Life
A General Theory of Marketing Ethics
Almost all the theoretical efforts in the area of marketing ethics have been normative, not positive. Th1at is, almost all theoretical works have focused on developing guidelines or rules to assist marketers in their efforts to behave in an ethical fashion. In contrast, the model developed in this article is descriptive, not prescriptive. It attempts to explain the decision-making process for problem situations having ethical con-tent. The articl…
No prominent works on this page.
A General Theory of Marketing Ethics
Almost all the theoretical efforts in the area of marketing ethics have been normative, not positive. Th1at is, almost all theoretical works have focused on developing guidelines or rules to assist marketers in their efforts to behave in an ethical fashion. In contrast, the model developed in this article is descriptive, not prescriptive. It attempts to explain the decision-making process for problem situations having ethical con-tent. The articl…
Challenging the Good Life
Business (2 works) · Business ethics (2 works) · Ethics in Business and Education (2 works) · Law (2 works) · Political science (2 works) · Public relations (2 works) · Sociology (2 works) · Applied ethics (1 work) · Consequentialism (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)