Lu Monroe Meng

Biographic Data

ID9568392
NAMELu Monroe Meng
GIVEN NAMESLu Monroe
FAMILY NAMEMeng
SIGNATUREMENG L M
AFFILIATIONSWuhan University
VERIFIEDNo
TOTAL WORKS11
TOTAL CITATIONS14
AUTHOR COUNT11
EDITOR COUNT0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX2

  • Effect of Human Images in Advertisements on Consumers’ Experiential Purchase Intentions

    Lu Meng, Lu Monroe Meng et al.ARTICLEJournal of Advertising2026

    This study investigated how the presence of simple human images in advertisements influences consumers’ experiential purchases. Four studies, three of which were preregistered, convergently indicated that advertisements with a human image (vs. those without) increase consumers’ experiential purchase intentions irrespective of the number of humans in the image. This effect is driven sequentially by social interaction needs and the desire for consu…

  • The Arousal Effect

    Qiang Yang, Ruoqi Wang et al.ARTICLEJournal of Advertising Research2026

    The accelerated growth of the self-improvement product market has precipitated various challenges. Against the backdrop of influencer marketing, this study investigated the effect of the arousal level of influencers’ language on consumers’ willingness to buy such products, from the perspective of influencers’ language characteristics. Through four online studies, we demonstrated that influencers’ high-arousal language increases consumers’ purchas…

  • The impact of visual perspective in advertising on tourist misbehavior

    Open AccessLu Meng, Lu Monroe Meng et al.ARTICLETourism Management2026References: 71

  • How moral judgment incongruence affects employee job crafting

    Open AccessHua Fan, Wangshuai Wang et al.ARTICLETourism Management2026References: 64

  • The Impact of Visual Perspectives in Advertisements on Consumers’ Reactions to Close-to-Expiry Food

    Open AccessLu Meng, Lu Monroe Meng et al.ARTICLEJournal of Business Ethics2025

  • Health-Related Advertising

    Lu Meng, Lu Monroe Meng et al.ARTICLEJournal of Advertising2025

    Previous studies have explored the importance of health-related advertising; however, effective social media advertising strategies for promoting health behaviors remain poorly understood. Grounded in construal level theory, the current study examines the impact of influencer types (virtual vs. human) on health behavior types (illness prevention vs. illness detection). The results indicate that pairing virtual (human) influencers with illness pre…

  • The effect of human versus virtual influencers

    Open AccessLu Meng, Lu Monroe Meng et al.ARTICLETourism Management2025Cited by: 7References: 86

  • Optimizing promotion effectiveness through timing

    Open AccessChenya Ma, Xin Liu et al.ARTICLETourism Management2025References: 80

  • Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping

    Open AccessCe Liang, Lu Meng et al.ARTICLEJournal of Consumer Research2025References: 67

    Given the emergence of new technologies (e.g., online payment systems) and new service contexts (e.g., app-based services), the use of tip recommendations is becoming increasingly prevalent. Based on one large secondary dataset analysis (176,237 food delivery orders) and nine experiments, this research identifies an effective and easily implementable tip recommendation design—materially referenced tip recommendations (i.e., referencing a product …

  • Choosing culture or nature

    Open AccessMeng Lü, Lu Monroe Meng et al.ARTICLETourism Management2024Cited by: 2References: 57

  • Double-sided messages improve the acceptance of chatbots

    Open AccessLu Meng, Lu Monroe Meng et al.ARTICLEAnnals of Tourism Research2023Cited by: 5References: 57